After success with The Soccer Tournament, Kiswe gears up to power The Basketball Tournament in July

June 26, 2025 - New Providence, New Jersey—Today, The Basketball Tournament (TBT) announced the bracket for its 11th annual basketball tournament. Additionally, The Tournament unveiled their direct-to-consumer (D2C) streaming platform for TBT, powered by their D2C streaming partner Kiswe. This platform will allow fans around the world to tune into the tournament live in a fully branded experience for the first time ever. The games will be streamed live on http://thetournament.com/watchtbt.

Inside TBT’s Andrew Zoldan and Fox Sports’ John Fanta announced the upcoming tournament bracket for the 64 teams that will battle it out across eight regions—Wichita, Butler, Lexington, Cincinnati, Pittsburgh, Louisville, Houston, and Dayton—with the semifinals and championship to be played in Philadelphia.

More than 65 players with NBA experience will play in TBT this year, including Eric Bledsoe, Willie Cauley-Stein, Montrezl Harrell, Ty Lawson, Darren Collison, Yogi Ferrell, Thomas Robinson, and more.

The Basketball Tournament, the $1 million winner-take-all summer event, was launched in 2014 and has since hosted nearly 600 basketball games, introduced a new way to end basketball games, paid out over $13 million in prizes, and crowned ten champions. 

This follows a successful partnership for The Soccer Tournament, where Kiswe flawlessly delivered 118 games live over the five day tournament. 

"We had great success with TST and cannot wait to continue to grow the partnership by helping basketball fans around the world watch TBT for free,” said Jon Mugar, founder and CEO of The Tournament. “TST was executed flawlessly and we expect the same for TBT.”

This partnership continues to highlight  Kiswe's leadership in the D2C sports streaming space, following its successful collaborations in the NBA and WNBA with teams such as the Phoenix Suns, Utah Jazz, and Phoenix Mercury, in addition to its long standing work with PPV.COM.

“We are thrilled to be working with The Tournament on its 11th TBT season and are excited at the opportunity to help connect basketball fans around the world directly to this exciting tournament format,” said Christine Pantoya, Chief Revenue Officer of Kiswe. “We look forward to helping The Tournament continue to grow their brand through our proven, D2C streaming model.”

About Kiswe 

Kiswe is an award-winning technology company that builds and powers D2C streaming platforms and events used by the biggest entertainment and sports brands. With best-in-class streaming technology and a unique partnership business model, Kiswe helps content owners maximize their revenue and engage every fan on every screen.

About The Tournament

Founded in 2014, The Tournament specializes in hosting high-stakes, open-application sporting events distributed across the world. Its first property, The Basketball Tournament (TBT), has crowned ten champions, awarded more than $13 million in prizes, and ushered in innovations such as the Elam Ending®. Launched in June 2023, The Soccer Tournament (TST) marked The Tournament’s expansion beyond basketball. TST’s Women’s Tournament will be its inaugural women’s event. For more information on The Tournament and its properties, visit TheTournament.com.

Media Contact

Cassady@purposenorthamerica.com 

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