Supercharge Engagement and Growth with Marketing-as-a-Service

Today, connecting with fans and audiences goes beyond just creating great content. It requires strategy, precision, and the ability to adapt quickly to trends. This is where Marketing-as-a-Service (MaaS) comes in. At Kiswe, we've changed the way creators, sports teams, and brands approach marketing by offering MaaS solutions that drive engagement, grow audiences, and, most importantly, generate revenue.

By acting as an extension of your team, MaaS takes the burden of campaign strategy, execution, and optimization off your shoulders, so you can focus on delivering the content your audience loves. Whether you're a creator looking to deepen your connection with fans or an organization aiming to maximize your marketing impact, Kiswe’s MaaS offers the expertise and innovation to transform your vision into measurable success.

What is Marketing-as-a-Service (MaaS)?

Marketing-as-a-Service is a tailored, hands-on approach that prioritizes your unique goals and audience. Unlike one-size-fits-all marketing strategies, Kiswe's MaaS is built to adapt to your brand's identity and needs. Our in-house experts handle everything from ideation and campaign creation to post-campaign reporting and analysis.

The scope of our MaaS solution encompasses every aspect of modern marketing needs. We begin with comprehensive strategic planning, budget allocation, and campaign development. Our team can also consult on your organic social media strategy, utilizing best practices from past livestream and D2C platform marketing campaigns. We can leverage our database of past event purchasers to directly reach crossover audiences through email marketing campaigns. Throughout this process, we continuously track performance and conduct thorough A/B testing to optimize campaigns based on real-time data.

"Effective paid media isn't just about launching campaigns—it’s about continuously refining strategies to align with real audience behavior," says Jay Paquette, Paid Media Manager at Kiswe. "We don’t settle for industry-standard ‘best practices.’ We test, analyze, and adapt in real time, ensuring that every dollar spent delivers tangible impact. By customizing MaaS solutions, we bridge the gap between audience engagement and revenue growth, helping brands turn superfans into lifelong supporters."

This personalized approach means your brand receives custom campaign development, advanced audience targeting, and end-to-end guidance, all designed to drive results. At the heart of MaaS is Kiswe's commitment to putting fans first, helping you create experiences that resonate and build loyalty.

The Core Benefits of MaaS

Marketing-as-a-Service (MaaS) changes the game by giving you access to top-tier marketing expertise without having to hire a full in-house team. Think of it as having an expert marketing department at your fingertips. While traditional marketing teams often get stuck with rigid plans and limited tools due to budget constraints, our team lets you stay nimble and can adapt quickly.

What makes MaaS special is how it brings everything together. Your message stays consistent whether you're posting on social media, sending emails, or running ad campaigns. Plus, you get access to the latest marketing tools and technology that might be too expensive to buy on your own. With MaaS, you can grow your marketing efforts gradually, using data to make smart decisions about what works best for your event or platform. You get the benefit of proven strategies and expert guidance without the usual headaches of building and managing a marketing team from scratch.

Implementing MaaS: Your Path to Success

Our team of experts evaluate your existing efforts, understand your goals, and analyze your audience segments to create a comprehensive picture of your marketing ecosystem. This foundational understanding allows us to develop a strategy that aligns perfectly with your objectives.

From there, we craft a custom roadmap that defines clear success metrics and establishes realistic timelines for implementation. This strategic phase ensures that resources are allocated effectively and that every aspect of your marketing effort contributes to your overall goals. As we move into the launch phase, our team monitors performance in real-time, making continuous optimizations to maximize results.

Customizing MaaS Solutions for Real Results

Ensuring the success of Marketing-as-a-Service across industries is an ever-evolving challenge. Success can be achieved through a comprehensive amalgamation of technical and strategic inputs rooted in years of industry experience. Niche D2C markets often break the mold when it comes to expected outcomes as a result of standardized, strategic best practices. Rather than sticking to a templatized set of steps or rules, our team approaches pre-determined marketing industry “best practices” with skepticism. Careful investigation prior to adoption or acceptance along with testing allows us to make real-time, reactive adjustments to marketing plans catered to individual projects. From a technical standpoint, adapting to and staying ahead of industry changes while having an expansive database of analytics across our industries provides a unique strategic advantage.

Evaluating planning, execution and optimizations in this fashion may take more time, but consistently delivers the best results. Early on, we build trust with our partners through transparency, guided by key principles that ensure our efforts deliver meaningful impact on their bottom line—not just surface-level metrics without substance. “Kiswe’s marketing team has been instrumental in helping the iNDEMAND team grow PPV.COM into one of the leaders in pay-per-view streaming. We work so closely together that they function as an extension of our team and we can always rely on them to deliver positive ROI in a very competitive marketplace," says Mark Boccardi, SVP of Programming & Marketing at iNDEMAND.

Transform Your Marketing Journey

The path to revolutionary marketing success begins with a single step. By partnering with Kiswe, you'll gain access to a team of experts dedicated to scaling your audience engagement and optimizing your marketing investment. Our proven track record of driving measurable results and creating unforgettable fan experiences speaks for itself. We invite you to begin a conversation with our team about your unique needs and goals, and discover how MaaS can transform your marketing approach.