Pelicans+ Interactive Stream: A Hit with the Fans!

The Pelicans recently launched their first-ever interactive live game stream, presented by Keesler Federal Credit Union, and it proved to be a significant hit with the fan base. The stream featured a dynamic mix of chats, cheers, polls, and fan-submitted videos, creating a highly engaging experience.

Keesler Federal Credit Union was a prominent sponsor, with their branding featured throughout the stream, and reminding fans their debit card comes with a 25% discount on Pelicans merchandise. Members of the broadcast team actively participated in the chat, providing insights and answering fan questions, which fostered a sense of connection.

Several topics sparked lively discussions among fans with topics ranging from CJ’s headband, to the startup lineup, and individual players’ performances. Fan reactions to the interactive stream were overwhelmingly positive. Over 11% of the viewers actively participated, contributing to the vibrant chat and engaging with the hosts. Fans submitted videos showcasing their Pelicans gear and participated in polls about their favorite merchandise, with hats and t-shirts emerging as the most popular choices. Interestingly, Trey Murphy III was the player most fans wanted to see dunk on them in a hypothetical scenario.

The stream also included fan videos from the hosts themselves, and sponsor content from Crumbl Cookies and Chick-Fil-A was seamlessly integrated. Despite a loss in the game, the average game duration increased by nearly 10% compared to similar past games, suggesting that the interactive elements kept viewers engaged.

Overall, the interactive stream was considered a fun and successful event. The Pelicans plan to host another interactive stream before the end of the 2024-25 NBA regular season and intend to implement these streams on a semi-regular basis for the 2025-26 season. The experiment with chat, fan reactions, and polling proved successful in enhancing the fan experience and creating a more connected community.