Kiswe Partners with East vs West Armwrestling LLC to Power Global Live Events

NEW PROVIDENCE, NJ – February 6, 2025 —Today, Kiswe, the direct-to-consumer streaming technology company, announced a new partnership with East vs West Sports to power its pay-per-view platform. This collaboration will bring East vs West Sports’' premier events to a worldwide audience ensuring seamless livestreaming for each match up.

EVW Sports has acquired the two premier armwrestling leagues in the world: East vs West Armwrestling and King of the Table and both events will be powered by Kiswe for their Pay Per View streaming. Fans can look forward to multiple action-packed armwrestling events kicking off with EvW 16 from the first live stream “East Vs West 16” from Tbilisi, Georgia on February 15, 2025. Tickets are available now for $19.99, granting worldwide access to the first event.

As part of the digital experience, viewers will be able to interact through live chat, cheers, and fan video submissions—enhancing engagement and bringing the armwrestling community closer together.

“We are excited to bring Kiswe’s innovative streaming technology and D2C distribution model to East vs West Armwrestling, delivering high-quality, interactive broadcasts to fans around the world,” said Wim Sweldens, Co-founder and CMO of Kiswe. “This partnership exemplifies how live sports and direct-to-consumer streaming are transforming the way fans experience competitions.”

"Kiswe through enhanced live streaming, and additional fan engagement is helping EVW Sports, East vs West Armwrestling and King of the Table reach our collective goal of bringing armwrestling mainstream," said Dexter Tan, COO of EVW Sports.

East vs West Armwrestling has quickly become one of the most recognized brands in the sport, attracting tens of thousands of passionate fans globally. With Kiswe’s expertise in powering D2C streaming experiences, this collaboration will further amplify the reach of armwrestling’s premier event series.

For more information and to purchase access to the upcoming event, visit: http://live.eastvswestarmwrestling.com

About Kiswe.

Kiswe is an award-winning global technology company that powers direct-to-consumer (D2C) and OTT streaming platforms for sports leagues, teams, entertainers, and creators. Kiswe enables content owners to distribute and monetize their content through branded apps and websites across mobile, and CTV. With best-in-class streaming technology, flexible monetization models, cloud-based production, and real-time insights, Kiswe empowers content owners to deepen fan engagement and drive business growth. Kiswe has a unique partnership model and works with teams from the NBA, NHL, NFL, and WNBA, in addition to powering PPV.COM, the D2C streaming platform from iNDEMAND.

About East vs West Armwrestling LLC‍

East vs West Armwrestling is the premier global armwrestling competition, bringing together the world’s top competitors for high-stakes matchups. With a commitment to delivering thrilling live events and an immersive digital experience, East vs West is redefining the sport for a new generation of fans.

‍Media Inquiries‍

Sydney Dennen‍

sydney@purposenorthamerica.com