Kiswe In The News - May 2023

Adexchanger: YouTube Creators Are Zeroing In On Livestreaming. Here’s Why

CEO Daniel Tibbet discusses Smosh’s ongoing partnership with Kiswe, and how Smosh incorporates live streamed events into their content strategy. He asserts that, compared with asynchronous content, livestreams help creators like Smosh attract high-paying advertisers with the promise of a live, captive audience.

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Sports Business Journal: Trends bubble up as media whirlpool keeps spinning

One early post-Rubicon trend experts have noticed is rights owners have increasingly needed to choose between maximum exposure and revenue. MLS recently traded wider visibility on ESPN and RSN for larger revenue with Fox and Apple. However, sports teams such as the Phoenix Suns/Mercury have chosen to maximize their reach, with Kiswe’s DTC offering to supplement their local TV deals.

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