CMO Khee Lee on Sport Media and Tech Podcast

Kiswe’s Chief Marketing Officer Khee Lee sat with Sport Media and Tech podcast to discuss how the industry is moving toward digital streaming and personalized broadcast content. The audio series, which highlights industry panels around sports, technology, innovation, and experiences, delved into Kiswe’s current projects and upcoming trends in the sports media space. 

As Kiswe is helping some of the largest sports and entertainment brands engage at-home fans, the interview also centered around the evolution of sports broadcasts. Traditionally with live sports, we’re accustomed to seeing one type of commentary – usually in English and delivered to the masses. 

With cloud-native video production, digital streaming makes it easier for broadcasters to tailor content for different audiences. With this change, broadcasters can easily deliver alternate broadcasts, making it easier for them to be creative, competitive and super-serving different audiences.  

The challenge Kiswe has heard from major sports broadcasters are two-fold: an aging demographic and eroding viewership. 

One of the ways that Kiswe is addressing the first challenge is by reaching younger audiences through digital channels like YouTube and Twitch. Additionally, Kiswe's technology is able to scale productions so that diverse voices can reach niche audiences more seamlessly. Think Manningcast or Amazon’s recent deal with Dude Perfect for NFL broadcasts, which use non-traditional commentators to reach new audiences. 

Not only does this approach benefit broadcasters, but it benefits viewers as well. We’ve seen through data that more people are engaged and for longer periods of time when they can relate to the content they’re viewing.

Check out the full interview at Sport Tech and Media.