June 16, 2014
Washington Mystics and Kiswe Mobile Release Groundbreaking Interactive Multi-Cam Live Mobile App
Technology Allows Fans To Customize Viewing Experience
WASHINGTON, D.C. – Mystics Live is a groundbreaking mobile app that turns Washington Mystics fans into broadcasting directors. This interactive, customizable viewing experience was developed by Kiswe Mobile and benefits Mystics fans during home games at Verizon Center and viewers within a 75-mile radius of Washington, D.C. This marks the first time that any professional sports team has deployed a mobile-only, interactive, live experience app.
The free Mystics Live app has three major features that allow fans to customize the way they watch the game:
1. Multiple camera angles Fans have the ability to choose between five camera angles, the broadcast feed or view all the action at once.
2. Instant replays Fans have the ability to see a replay from every camera angle at the same time or one angle in full screen.
3. Team stats Real-time player stats are readily available to users.
The technology that is the heart of Mystics Live app was created by Kiswe Mobile, a start-up tech company founded by Monumental Sports & Entertainment partner Jeong Kim, CEO Wim Sweldens and vice president Jimmy Lynn.
“We believe the mobile experience is lean-forward one while broadcast TV is a lean-backward experience,” said Kim. “Therefore we see Kiswe Mobile as a natural augmentation to broadcast TV.”
“With this Mystics deployment, Monumental Sports & Entertainment continues to grow and establish itself as an innovator and adopter of the latest and best technologies enriching the mobile fan experience,” said Monumental Sports & Entertainment founder Ted Leonsis. “The Kiswe Mobile technology is a natural fit for us as we continue to explore ways to further engage our fans, consistently improve the in-arena experience and reach the mobile generation.”
“We are excited to have partnered with Kiswe Mobile to provide our fans another avenue that allows them to connect with our team,” said Monumental Sports & Entertainment vice chairman and Mystics managing partner Sheila Johnson.
“We are encouraged with the initial enthusiasm from the fans and will further explore this technology as a platform for live content,” said Sweldens. “We are thrilled to work with the Mystics and Monumental Network as our partner for the premier rollout of our live interactive mobile system.”
Monumental Network, the digital platform of Monumental Sports & Entertainment, broadcasts all Mystics homes games, and Kiswe taps into the arena camera to bring the viewing experience to the fan’s mobile device.
The Mystics Live app can be downloaded from the Apple App Store for iPhone and iPad by clicking the link: Download Mystics Live
An Android version will be available in July. The app requires iOS 7.0 or newer and is compatible with iPhone, iPad and iPod touch. .
Viewers outside the 75-mile viewing radius or those wishing to watch the team’s away games can do so by signing up to WNBA Live Access on www.washingtonmystics.com.
The WNBA’s Washington Mystics are owned and operated by Monumental Sports & Entertainment, which is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. The group also owns and operates the NBA’s Washington Wizards, the NHL’s Washington Capitals and Verizon Center – the premier sports and entertainment venue in Washington, D.C.
Kiswe Mobile is a start-up focused on bringing live media content such as sports and entertainment to mobile devices. Jeong Kim, Wim Sweldens, and Jimmy Lynn founded Kiswe in the fall of 2013. They are each well known in their respective fields and bring their combined expertise in mobile communications technology, entrepreneurship, and sports management to the company. Kiswe has operations in Bethesda MD and Murray Hill NJ and is actively recruiting mobile developers. For more information check kiswe.com or contact email@example.com.